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When we are talking about Shout Group to customers, prospective customers and to suppliers we talk in fairly broad terms of what we do, what we achieve and what type of results we get. They are the main reasons people deal with us. They are in part why we exist and are part our competitive advantage.
> Touchpoint Engagement
In a customer journey there are many touchpoints. By the time customers are in a retail space, they are far more poised to buy,more open to receive new messaging than if they are at home. We extend and deepen brand experiences. We call it active storytelling. We create spaces that bring drama, dimension and differentiation to brand experiences. We create touchpoints that allow customers and audiences to engage with us using the full range of their senses. We use the psychology of people in space; using the best triggers that help drive the product or message story. We look to how best use the ‘third place’ (the place between work and home life), to make it a richer and more rewarding place to be.
> Pervasive Marketing
We are about attracting using ‘deliberate interruption’. People are exposed to thousands of marketing messages everyday; very few of those ‘stick’. We’re about being sticky. We create impact, effect and drive action. We design inspiring experiences that create engagement, not by being invasive, but by being enticing. We help support emotional value that helps drive connection to customers.
> Sales and action Multipliers
We create spaces, artifacts, and devices that drive sales; create action. 75% of decisions to buy are made at the point of sale. More than half of purchases are unplanned. We help push and drive those actions further through effective design and implementation. We understand the buying processes. We know how to support complex products and how best to communicate information when people have little attention, yet need it most.
> Futurability
It’s a term we have coined. People now have access to technology we only used to dream about. It is truer now, more than ever, to say ‘anything’s possible’. We are now able to deploy powerful technologies that integrate the retail experience into people’s lives. We are able to offer more relevance by understanding who a customer is as they walk through the door. With technology such as RFID, QR codes, Near Field Communications, the ability for customers to pay with a mobile, to ‘sign in’ to locations and pass on recommendations through social media – all with devices such as a smart phone, means we are able to do so much more. We’re all too aware however, that instant satisfaction can unfortunately equate to instant frustration. We look to work with future technology to help drive retail brand experiences. We look for and source new technology that integrates with other electronic and digital media, including the latest mobile and data technology.
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